EMA & ERB are excited to announce our intent to merge. Read more.

You help students navigate their unique paths to success. We help you navigate yours.

Get the enrollment tools and resources you need to succeed as an independent school leader. Together, let's champion transformational education journeys.

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A graphic stating that "EMA and ERB are excited to announce their intent to merge" with a "Read More" button.
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Get the support you need today to sustain the independent schools of tomorrow.

Educating our future is no simple task. Your success factors are complex, and an ever-changing education landscape presents new challenges each step of the way. Learn how we can help.

Our Commitment to Schools

EMA provides schools and their leaders with actionable insights that fuel professional development, enrollment, and organizational success.

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Our Commitment to Families

EMA simplifies the enrollment process and empowers families to discover the right-fit school based on their students’ unique needs.

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Why choose EMA?

Reach More Students

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect List and the Standard Application Online (SAO) — to find, reach, and easily process applications.

Make Confident Decisions

Assessment tools like the SSAT and the Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

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Apply Real-Time Data

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person

Attend exclusive events and training, and receive discounts for EMA's Annual Conference, the world's largest independent school enrollment management conference.

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Enhance Your Skill Set

EMA's professional development programs help you discover new ways to solve the daily problems you face and also ensure you're constantly building your portfolio of skills.

Build Stronger Networks

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

We turn data into transformational insights.

We turn data into insights that inform our tools and resources—providing schools with the support they need to create transformative education journeys and empower students to forge their unique paths to success.

Unparalleled Enrollment Solutions

Discover the solutions more than 1,300 member schools across the world use to increase their enrollment success.

The Character Skills Snapshot:
Impact in Action

“Part of the admissions process is to make sure that we are bringing in a student body that represents the future of us. We feel like we have leveled the playing field for our applicants and have been able to make more equitable admissions decisions.” Crossroads School for Arts & Sciences (CA) discusses how the Character Skills Snapshot ensures a more holistic admissions process.

Helping schools thrive throughout each stage of their education journey.

EMA is a leader and one-stop resource in the education space, providing thought leadership, data, and insights, to enrollment professionals and families.

"The Character Skills Snapshot has become an indispensable tool in our admission process, helping us identify students who not only possess academic excellence but also demonstrate the emotional intelligence necessary for fostering a collaborative and inclusive learning environment. The Snapshot enhances our ability to make informed decisions, ensuring we admit students who will contribute positively to our school community while providing insight to support their growth."

Amy Sayfie Zichella
Amy Sayfie Zichella
Director of Admission and Enrollment Management, Ransom Everglades School, FL
Ransom Everglades School (FL)

"We leverage EMA in various ways. Certainly, we use the SAO and the SSAT. And the daily Member Community emails that come through my inbox early in the morning remind me that the entire school community is thinking through the same questions we are. And it's exciting to have those conversations and know that we're not in this by ourselves. To remind ourselves that we're hundreds and thousands strong is impactful and important, particularly from a professional development opportunity for my staff."

Josh Labove
Josh Labove
Director of Enrollment Management, Kimball Union Academy, NH
Kimball Union Academy (NH)

"Not being an EMA member is not an option. It's where I get so much information, professional development, and support. Every newsletter that goes out, every visit we get from the EMA team, and every resource provided by EMA help us do our job and do it well."

Talia Mullen
Talia Mullen
Director of Admissions, Riverside Presbyterian Day School, Jacksonville, FL
Riverside Presbyterian Day School (FL)

“As one of the oldest private boarding schools in the U.S., Fryeburg Academy is honored to work with EMA to diversify our student population from international and domestic regions. The ideas, insights, and brainstorming during the annual conference have helped us think out of the box and find innovative ways to enrich our enrollments.”

Yuanmin Ethan Wang
Yuanmin Ethan Wang
Director of International Partnerships, Recruitment & Events, FRYEBURG ACADEMY, ME
Fryeburg Academy

We proudly serve more than 1,300 members across the world.

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Resources for every step of your journey.

Just like you, we are passionate about the families, students, and the community we serve. Each year, we help our members by providing them with the tools, resources, and guidance they need to succeed.

Interested in learning more about EMA? Let's chat!